CANNON WELCOMES VETERANS AND FAMILIES TO MILITARY APPRECIATION DAY

Franconia, NH (Jan. 17, 2025) — Cannon Mountain is proud to once again host its annual Military Appreciation Day on Sunday, Jan. 26. The full-day event, co-hosted with the Azimuth Check Foundation, recognizes and celebrates the bravery, service and sacrifice made by the men and women who have served or are currently serving in the US Military. 

All active duty, retired, reserved and veteran members of all military branches will receive a free lift ticket (proper military identification required) as well as discounted rates for up to three family members. 

The festivities will kick off at 11am with a flag parade, national anthem, color guard presentation and words from a special guest. A Blackhawk Helicopter will be on display for guests to explore and recruiters from a variety of military branches will be on site to provide information about opportunities in each branch. 

Special guest speakers this year include Lieutenant Colonel Kurt Webber, former Olympian Kristina Sabasteanski, Lieutenant Colonel Eric Furey and keynote speaker Lieutenant General Harry Miller.

“In 1928, Franconia Notch was dedicated as a memorial to the valiant men and women who served in times of war,” said Jace Wirth, Cannon’s General Manager. “On Military Appreciation Day, we pause to thank our heroes, but what we do is intrinsically linked to and in honor of those who serve to protect our nation’s freedoms and interests each and every day of the year.”

Those looking for some friendly competition will have the opportunity to race a veteran down the Time Zone trail. The registration fee for the race is $20 and all proceeds will benefit the Azimuth Check Foundation. Additionally, guests can participate in a raffle at the Peabody Lodge. 

“Military Appreciation Day is an expression of respect and gratitude for the men and women who have served and continue to serve our country,” said Jennifer Karnan, Cannon’s Director of Marketing and Sales. “Providing these folks with a meaningful tribute on snow along with the opportunity to make memories with their friends and family is an honor.”

###

About Cannon Mountain

Cannon Mountain’s rich 85-year history began with the launch of North America’s first aerial tramway in 1938, paving the way for the skiing industry and tourism in New Hampshire. Over the years, the legendary mountain would continue to improve its grooming fleet and bring on state-of-the-art snowmaking equipment that now produces twice as much snow with increased efficiency to become one of the state’s premier ski areas. Cannon boasts the highest ski area summit (4,080 feet) and the longest vertical drop (2,180 feet) in New Hampshire. For more information, visit cannonmt.com

About Azimuth Check Foundation

Azimuth Check Foundation helps heroes find their way by providing injured warriors and first responders with challenging year-round athletic activities that create wellness in an atmosphere of camaraderie. They work with adaptive sports partners to provide challenging and rewarding experiences for veterans. For more information, visit azimuthcheckfoundation.org.